Why Sheet Masks Are So Popular in Korea?

March 29, 2021
2 min read

There is no doubt on the popularity of Korean skincare. Whether you have traveled to Korea or not, If you are interested in the beauty world, you must have heard about the 10 steps Korean skincare.

Sheet masks are probably the most popular and well-known products in K-beauty. Even many Western brands offer their own sheet masks. But when it comes to diversity of effects and quality of material, Korean brands still set the standards.

It takes 15-20 minutes for many skincare ingredients to be optimally absorbed into the skin. A sheet mask assists in this process as it stores additional serum. And it covers the face, reducing possible evaporation. Therefore, sheet masks are so effective in delivering active ingredients to your skin.

Sheet mask flavors have different effects and address different skin concerns. For instance, for a calming or soothing effect, STAY Well Aloe Vera or Watermelon sheet masks are good choices. Coconut and Pomegranate flavors have an anti-aging and firming effect. Pineapple and Peach promote skin glow and radiance. Blueberry is rich in anti-oxidants. And Avocado has a special softening effect.

Tip for an even better sheet mask experience: Keep your sheet masks in the fridge. The cold feeling feels very refreshing but also increases blood circulation, which promotes absorption and gives a soothing effect.

At STAY Well, we take pride not only in offering high-quality sheet masks but also in turning these single-use products to be environmentally friendly. When we launched our vegan face mask line in January 2021, we introduced a market novelty as we used biodegradable fabric for the sheet material.

Now in April 2022, we are upgrading the products to also be climate neutral. We are working to reduce our carbon emissions by optimizing transport from Korea and improving the formulations. We offset unavoidable emissions by supporting a climate action project. This project helps maintain wells for clean drinking water in Sierra Leone. This eliminates the need to purify water by boiling it on fire and avoids the resulting carbon emissions. In addition, this project benefits gender equality, as typically women and girls are responsible to collect firewood and water. To learn more, visit climatepartner.com

As the most important purpose of Korean skincare is the keep your skin hydrated and moisturized, sheet masks play a crucial role. Most Koreans use the sheet masks 2-3 times a week.

How to use:

1. Cleanse and dry your face. (You can also apply light formulated skincare products like a toner before the mask)
2. Unfold the mask sheet and place it over your face.
3. Relax for 15-20 minutes.
4. Remove the mask gently and discard.
5. Tap the leftover product into skin.

Don’t forget!

• You can keep your sheet masks in the fridge if you like. The cold feeling would increase the blood circulation, which would hep the moisture absorption and give a soothing effect.
• Sheet masks alone are not enough to solve all your skin problems and get outstanding results. They should be applied within a well-organized skincare routine for the best results.

STAY Well!

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