Cruelty-free cosmetics developed by European experts and reputable Korean health and cosmetics manufacturers.

Our
story

Our journey with K-beauty started in 2014 with importing Korean beauty brands and distributing them to retailers across Europe. We learned a lot about cosmetics, their efficacy and safety. We also saw that consumers in Europe were looking for quality products that are environmentally friendly, have minimalistic design and are affordable. We saw the need for a brand that was good for you and good for the environment.‍

Besides the passion for K-beauty, another big factor that brought our team together is the wish to create a better and kinder world. We believe that you are good just the way you are. You do not have to change who you are or to buy a new product to become worthy. You are beautiful. Therefore, we called our brand STAY Well.

Finally in 2020 we gathered our courage and launched our brand. Since then, we have launched over 40 products and gotten listed in retailers across Europe. To learn more, read our blog posts or leave us a message.

Good for you

We work with selected Korean formulators to develop cosmetics that are skin-friendly, extremely moisturizing and effective. We assess each ingredient carefully before including it to our formulations.

Good for the environment

Our cosmetics are vegan and cruelty free. We constantly strive to develop and improve our products. For instance, in 2020 we launched sheet masks with biodegradable fabric which was a market novelty at the time. In 2022, we are pioneers once again as we turn our vegan face masks to be climate neutral.

Our
values

We want to make the world a better and kinder place – on step at a time.

We believe that you are good just the way you are. You do not have to change who you are or to buy a new product to become worthy. You are beautiful. Therefore, we called our brand STAY Well.

Every person has the right to enjoy moments of well-being and self-care.

In all our work and communication, we believe in transparency, honesty, and open collaboration. Working together creates better solutions.

We respect and value all fellow human beings and all animals.

Achieving all of the above, does not have to come at a high product price. We want STAY Well products to be affordable to everybody.

We are hiring!

If you are passionate about K-beauty and would love to develop one of the most promising brands in Europe, we'd be happy to hear from you.

See open positions